Stalls can be a great way to build your membership,
advertise your events and raise your profile in the local community.
If you've never run a stall before, we can give you some tips.
If you are experienced at running street stalls, you can share your ideas here.
Create an Eye-Catching Display:
If your stall looks great, you may be able to get the local paper to come and take a photo and write a story on your campaign.
Do you have a banner or large sign that clearly states who you are and
the issue you are promoting? It may be worth holding a working
bee to paint a generic banner that you can use on this and future
stalls. Flags, display boards and signs also look great.
Make sure you have lots or interesting materials on the topic.
For example, if your stall focuses on climate change, ask environment
groups if they have any publications you could include on your
stall. Most will be happy to provide materials for free or just
the cost of postage.
Stick to the topic. If you are raising awareness on climate
change, donít fill up the table with information on land clearing or
Include things that people can do, like form letters or a petition they
can sign. Fun activities like free guessing competitions or
raffles can also be great.
Have a contacts sheet for anyone who would like to join your group or volunteer on your campaign.
- Keep your table looking neat and tidy.
- Stickers or badges that you can give away for free
or very cheaply can be a good attraction. Again, environment
groups may be able to assist by giving you some stickers or badges.
- Have a tin for donations.
Choose a Good Location:
- A busy location is crucial to a good stall Ė you
want the maximum people to see it for the minimum time spent on the
- Busy shopping centres at a peak time like Saturday
mornings are usually best. Other good locations can be at one off
events like school fetes, agricultural shows, community fair days etc.
- You may need permission to hold your stall if it is
on council or privately owned land. This is normally easy to
obtain and free for non-profit community groups. Be sure to
arrange this in advance and carry a copy of the approval letter with
you so a council ranger of shopping centre security guard doesnít shut
the stall down.
- Choose a spot with plenty of room - donít block
thoroughfares or entrances to shops or you could pose a safety risk or
be asked to move on by shop owners.
- Choose a spot with easy access Ė can you park a car
nearby to unload your table, chairs and boxes of materials. If
not, do you have enough people to help carry everything in and out?
- Is there any shade or protection from the
weather? It can be very uncomfortable for people standing out in
the hot sun for hours on end.
Choose Confident, Outgoing People to be on the Stall:
- Smile! Be proactive and approachable.
Your manner is very important to attracting people to look at your
stall. Cheerful, confident and outgoing people make the best
- If you have people that are willing, work the
outfield. Get a couple of your members to go out from the stall
and talk to members of the public that are passing by Ė lots of people
are too nervous to come to a stall even if they are interested or
supportive. This does take confidence though, so isnít suitable for
- Give volunteers a one page information sheet on the
key messages on your campaign so that new volunteers can feel as
confident as people who have been in the group for a while. You
may like to include some frequently asked questions to help your
volunteers. Be sure to include contact numbers of anyone packing
up or setting up the stall and/or people from the previous or next
shift if you have rotating volunteers over the day.
- If one person comes to look at your stall, others
will follow. If one person rejects you, itís likely that anyone
who saw them avoid you will do the same. If a bunch of people
avoid you, stop, go back to your table and start again in a few moments.
On the Day:
- If your group has matching t-shirts, make sure
everyone on the stall wears them Ė you will look like a team and the
message on the t-shirt will help explain what you are doing there.
- Never do stalls alone Ė always make sure you have
at least two people there at one time for safety and moral support.
- If you donít have anything as organised as a
display rack, take some stones or paperweights to stop your materials
blowing away. Also, bring a box of just in case with items like pens,
paper, string, stickytape, blu tac and scissors to hang your
- Take a card table for your materials as well as some fold up chairs, hats, sunscreen and water.
- Take some photos so you can send them to the media,
use them on a photoboard or put them in your next newsletter.
After the Day:
- Thank your volunteers and ask them how they felt about the stall.
- If you are getting together as a group debrief
about what people thought went well and any ideas of how your stall
could be improved in the future.
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